Here are some useful tips to help get your small business website found and ranked in Google
If you own or manage a website it's important that your seo company follows some essential steps to get your blog or website listed in the major search engines such as Bing and Google, and also to achieve the highest ranking position possible whether that is on the first page of their listings, or even a little deeper in their index if need be.
Everyone wants their website to be featured on the top placement in Google and with this being the most important search engine currently used with regards the internet, it's important that this is what you should aim for. We hope our tips here will help you with the search engine optimisation of your website.
SEO Tips
1) Your Websites Page Title Tag - The page title tag is one of the most important areas of code that you have for helping with SEO, so use it creatively and effectively! What you place in the page title tag gets picked up by the search engines spider bot and is used as one of many factors to rank the page within their serp's.
When placing your text in this title tag, try and use the exact keyword or phrase for the web page that you are trying to optimize. Every single web page should have it's own unique and quality (page content relevant) title tag.
2) Your Websites Page Description Tag - The description tag does not carry as much weight in Google as it used to in previous years, and in fact we often feel it carries no weight at all! But it should still be used so search engines such as Bing and others can see and absorb the details of what the page in your website is really about.
The description tag should have different wording to the text that you have placed in the page title tag. It should also though contain keywords that are important and relevant to the overall page content. The length of this tag is important too, aim for around 140-150 characters maximum, making sure it doesn't read exactly the same as the page title tag.
3) Link Popularity - The gaining of link popularity is one of the most powerful SEO methods that you can use to get your website listed in a top place on the first page in Bing and Google.
Some search engines won't even consider ranking your web site if there is not at least one or more inbound links pointing at your web site from others. Inbound links also help with the indexing of content - especially new written content that can often take several weeks for en engines spidor bot to find and pick-up.
Having other site(s) link to your web site is important when it comes to your site achieving a good ranking, but these inbound links need to come from other sites that are trusted, are worthy, and which are related to your own sites content wherever possible. In other words the links need to be quality inbound links and not just links that come from anywhere.
A good example of this is the following:
If you manage a website that promotes the servicing and repairing of lawnmowers in Sheffield, a good example of a inbound link would be one where a link comes from a lawn care web site, or maybe a web site that features information on general gardening.
A poor example would be (for the same lawnmower repair site) an inbound link that comes from a web site that features home appliances or a sports related site such as a local football club.
What you need are good quality links that come from web sites whose page content is relevant and associated with yours.
Does this sound difficult? Perhaps you can see why the service of SEO is time consuming and very involved, it can be difficult - but in the long term it pay off massively with regards the ranking and sustainability of your site.
4) Keyword Density - The density of the keywords that are within the text on your webpage is vital for effective seo to be achieved.
At an early stage of your web sites design (or when having your site reviewed by a reputable seo consultant) a fair amount of research should be undertaken to determine exactly what your "important" keywords should be.
Without the right keywords and phrases your site may be lost amongst the many, being ranked several pages deep away from from the top placement in Google.
At the time of writing we recommend that you aim for a keyword density of around 3 to 6% of the total text content that is featured on any single page. Do not use the same keyword over and over again to try and fool the serp's - it will not work and you will see your site plummet in the page listings.
The way in which you include your all important keywords and keyword phrases can be described in a single word - naturally. Write the content for the pages in your website in a natural way, just as you would if you we're writing a letter or an article - if you carry this out Google will love your content, and rank it as useful and valuable!
5) Page Size - By page size we are referring to the page file size and not the physical page size.
Why is the page file size important when it comes to seo?
There are two reasons why you should try and optimise the file size of your web sites pages: 1) the search engine spider robots will be able to spider your web page faster and easier and, 2) the page will load faster in a visitors browser.
This last tip is really important nowadays when it comes to getting your site found in Google, as Google uses the page loading speed as one of the factors in its ranking calculations. So, the smaller the file size of your web page = a faster loading time = a better ranking position.
6) Amount of Page Content - Search engines are looking for a good amount of relevant and quality content on your web site. It needs to be of value to human beings and not just appear valuable to Bing and of course Google.
The content should ideally be a mixture if images as well as text, try and ensure that the text content makes up at least 2/3rds of the content on each page where ever possible.
Whilst we are giving tips about website content and text - try and keep the text to around a minimum of 200 words, 4-500 if possible.
This may seem a hard task, and for the beginner who is just starting out with web design in Sheffield and seo services this may seem daunting, if you don't have the time or feel this is out of your capabilities, it may be worth hiring a seo consultant instead who can carry this seo work out for you.
You need to keep in mind that the more valuable content you feature on your web site - the better it will perform in the organic (natural) listings.
7) Cross Linking to Pages Within Your Site - This part of search engine optimisation will help you to get all of your web pages indexed by the search engines.
Occasionally we come across a website where only a handful of pages are actually indexed and listed, in other words they do not show up or appear in the organic results.
If you have unique and quality content (that is not duplicated) on each of your web pages that make up your Sheffield website, the pages are capable of being indexed providing they can be found!
Cross linking can easily achieve this providing seo has been applied to the navigational structure of your site. You do not need all of your navigational links to appear on your home page, but placing your strongest pages reachable by a link from here will do wonders when it comes to search engine indexing.
Your about us page, contact us page, and a terms and conditions page should all be easily reached from your home page by way of a link.
A hub page could then be built into the design of your site from which links can be made to each and every one of your sites internal pages. These internal pages should always have at least one link back to the home page and contact us page - as these can become the most valuable pages that make up your site.
The internal pages should be no more than three clicks away from the home page, is this how your present website looks? Or do you have pages that just don't seem to be able to be found easily?
One method of improving the indexation of your own site is to include contextual links that point from articles and features that you have written. These articles and features need to be from within your site and on their own individual web page.
8) Creating a HTML Site Map Page - If one of these "site map" pages is created, all of the internal pages within your website have a good chance of being indexed, but the links must be all good, and the content on each of your web sites pages needs (as mentioned above) to be unique and worthy to be included, if they are duplicate pages or pages that have very little content on them, the search engines spider robot may simply ignore them and move on.
This is why it is so important to think about seo as opposed to just building a new website, after all - what use is a website if it can't be found by a search engine, and which cannot be viewed by a human being that may be your prospective customer?
We think that all small businesses, companies, clubs, and organisations - should own a website that actually works, one that can be found by human beings as well as search engines, we will always recommend a basic website that is functional and which actually works over one that can look really pretty, have beautiful animated graphics - but which cannot be found because it has not been designed and built with regards to seo.
Looking for a local search engine optimisation company in Chesterfield, Rotherham or in Sheffield?
Just contact ABC Seo for more details on how they can help you with this marketing service.
When placing your text in this title tag, try and use the exact keyword or phrase for the web page that you are trying to optimize. Every single web page should have it's own unique and quality (page content relevant) title tag.
2) Your Websites Page Description Tag - The description tag does not carry as much weight in Google as it used to in previous years, and in fact we often feel it carries no weight at all! But it should still be used so search engines such as Bing and others can see and absorb the details of what the page in your website is really about.
The description tag should have different wording to the text that you have placed in the page title tag. It should also though contain keywords that are important and relevant to the overall page content. The length of this tag is important too, aim for around 140-150 characters maximum, making sure it doesn't read exactly the same as the page title tag.
Use link popularity to get your website listed high in Bing and Google
3) Link Popularity - The gaining of link popularity is one of the most powerful SEO methods that you can use to get your website listed in a top place on the first page in Bing and Google.
Some search engines won't even consider ranking your web site if there is not at least one or more inbound links pointing at your web site from others. Inbound links also help with the indexing of content - especially new written content that can often take several weeks for en engines spidor bot to find and pick-up.
Having other site(s) link to your web site is important when it comes to your site achieving a good ranking, but these inbound links need to come from other sites that are trusted, are worthy, and which are related to your own sites content wherever possible. In other words the links need to be quality inbound links and not just links that come from anywhere.
A good example of this is the following:
If you manage a website that promotes the servicing and repairing of lawnmowers in Sheffield, a good example of a inbound link would be one where a link comes from a lawn care web site, or maybe a web site that features information on general gardening.
A poor example would be (for the same lawnmower repair site) an inbound link that comes from a web site that features home appliances or a sports related site such as a local football club.
What you need are good quality links that come from web sites whose page content is relevant and associated with yours.
Does this sound difficult? Perhaps you can see why the service of SEO is time consuming and very involved, it can be difficult - but in the long term it pay off massively with regards the ranking and sustainability of your site.
4) Keyword Density - The density of the keywords that are within the text on your webpage is vital for effective seo to be achieved.
At an early stage of your web sites design (or when having your site reviewed by a reputable seo consultant) a fair amount of research should be undertaken to determine exactly what your "important" keywords should be.
Without the right keywords and phrases your site may be lost amongst the many, being ranked several pages deep away from from the top placement in Google.
At the time of writing we recommend that you aim for a keyword density of around 3 to 6% of the total text content that is featured on any single page. Do not use the same keyword over and over again to try and fool the serp's - it will not work and you will see your site plummet in the page listings.
The way in which you include your all important keywords and keyword phrases can be described in a single word - naturally. Write the content for the pages in your website in a natural way, just as you would if you we're writing a letter or an article - if you carry this out Google will love your content, and rank it as useful and valuable!
5) Page Size - By page size we are referring to the page file size and not the physical page size.
Why is the page file size important when it comes to seo?
There are two reasons why you should try and optimise the file size of your web sites pages: 1) the search engine spider robots will be able to spider your web page faster and easier and, 2) the page will load faster in a visitors browser.
This last tip is really important nowadays when it comes to getting your site found in Google, as Google uses the page loading speed as one of the factors in its ranking calculations. So, the smaller the file size of your web page = a faster loading time = a better ranking position.
6) Amount of Page Content - Search engines are looking for a good amount of relevant and quality content on your web site. It needs to be of value to human beings and not just appear valuable to Bing and of course Google.
The content should ideally be a mixture if images as well as text, try and ensure that the text content makes up at least 2/3rds of the content on each page where ever possible.
Whilst we are giving tips about website content and text - try and keep the text to around a minimum of 200 words, 4-500 if possible.
This may seem a hard task, and for the beginner who is just starting out with web design in Sheffield and seo services this may seem daunting, if you don't have the time or feel this is out of your capabilities, it may be worth hiring a seo consultant instead who can carry this seo work out for you.
You need to keep in mind that the more valuable content you feature on your web site - the better it will perform in the organic (natural) listings.
7) Cross Linking to Pages Within Your Site - This part of search engine optimisation will help you to get all of your web pages indexed by the search engines.
Occasionally we come across a website where only a handful of pages are actually indexed and listed, in other words they do not show up or appear in the organic results.
If you have unique and quality content (that is not duplicated) on each of your web pages that make up your Sheffield website, the pages are capable of being indexed providing they can be found!
Cross linking can easily achieve this providing seo has been applied to the navigational structure of your site. You do not need all of your navigational links to appear on your home page, but placing your strongest pages reachable by a link from here will do wonders when it comes to search engine indexing.
Your about us page, contact us page, and a terms and conditions page should all be easily reached from your home page by way of a link.
A hub page could then be built into the design of your site from which links can be made to each and every one of your sites internal pages. These internal pages should always have at least one link back to the home page and contact us page - as these can become the most valuable pages that make up your site.
The internal pages should be no more than three clicks away from the home page, is this how your present website looks? Or do you have pages that just don't seem to be able to be found easily?
One method of improving the indexation of your own site is to include contextual links that point from articles and features that you have written. These articles and features need to be from within your site and on their own individual web page.
8) Creating a HTML Site Map Page - If one of these "site map" pages is created, all of the internal pages within your website have a good chance of being indexed, but the links must be all good, and the content on each of your web sites pages needs (as mentioned above) to be unique and worthy to be included, if they are duplicate pages or pages that have very little content on them, the search engines spider robot may simply ignore them and move on.
This is why it is so important to think about seo as opposed to just building a new website, after all - what use is a website if it can't be found by a search engine, and which cannot be viewed by a human being that may be your prospective customer?
We think that all small businesses, companies, clubs, and organisations - should own a website that actually works, one that can be found by human beings as well as search engines, we will always recommend a basic website that is functional and which actually works over one that can look really pretty, have beautiful animated graphics - but which cannot be found because it has not been designed and built with regards to seo.
Looking for a local search engine optimisation company in Chesterfield, Rotherham or in Sheffield?
Just contact ABC Seo for more details on how they can help you with this marketing service.
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If you are thinking to hire the internet marketing service for your business growth, then first of all you need to think about all of your business goals that you want to accomplish through the marketing strategies so that making decision about right technique becomes easy. I had also followed this method and finally hired seo services that are now giving me absolutely great outcome.
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